Principal Magazine

2020-2021 Editorial Calendar and Rates



With a circulation of 18,000, Principal gives you both the editorial environment you seek and the target audience you need—all at competitive ad rates. Principal’s readership also includes teachers, superintendents, university professors, and school district officials. Let us work with you to form a marketing partnership that can deliver the audience and results you need.





2020-2021 Advertising Rates

2020-2021 Online Advertising Rates


2019-2020 Editorial Calendar

September/October 2020
Adapting to Change With Special Focus on Equity
How can principals lead through today’s changing circumstances while ensuring educational equity for all students?
Space Reservation: July 8, 2020

November/December 2020
Literacy Instruction

This issue focuses on leading literacy programs, ensuring reading proficiency, and how parents can help.
Space Reservation: August 24, 2020

January/February 2021
Leadership Teams

Principals need to know how to ask for help in order to lead effectively, and share leadership tasks with their staff.
Space Reservation: October 22, 2020

March/April 2021
A Gender Lens

Gender has a major impact in schools, including teaching, learning, and leadership styles; discipline & bias; and creating a welcoming environment for LGBTQ students.
Space Reservation: December 18, 2020

May/June 2021*
Brain Research & Social-Emotional Learning
Healthy brain development depends upon social relationships, emotional experiences and cognitive opportunities, and if a learning environment supplies all three stimuli at opportune moments, children will thrive.
Space Reservation: February 23, 2021
*Bonus Distribution: NAESP Annual Conference (July)

All editorial coverage and distribution is subject to change. Contact Principal ad sales representative for the most current schedule.

Principal Advertising Terms, Conditions, and Agreements


Ad sales:
Fox Associates Inc.
Fax: 312-644-8718

Material specifications:
The YGS Group